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Google AdWords Display Advertising is a Google-offered program that shows a high-level mastery of Google Ads. This certificate verifies the skills related to delivering results and obtaining benefits from your display ad investment. Candidates who obtain this certification showcase a knack for the technical concepts required to successfully develop reliable display strategies that satisfy desired marketing goals.
Skills Measured
By passing the related Google Ads Display exam, the candidates will validate the competencies listed below:
- Transforming a specific vision for online marketing into a relevant strategy
- Designing as well as developing Google Display strategies covering extensive company marketing plans
- Generating an effective plan that increases consideration, action, retention, and awareness as far as Google Display goes
- Developing an effective plan to cover new and existing customers through the Google Display Audiences
- Ensuring the adopted Display marketing plan aligns with the digital marketing budget
As with most of the Google certifications and exams, the Google AdWords Display Advertising certificate is available at Skillshop, which is Google’s recognized online learning platform and certification partner.
Main Exam Details
Exam-takers should know that the Google AdWords Display exam will have 49 questions to be completed in 75 minutes. You must score at least 80% to pass the test and qualify for the certification. Usually, candidates who fail this exam must wait at least 24 hours before making another attempt. Also, note that you need to think twice before answering because you won’t be able to come back to the previous question once you moved to the next item.
However, the good news is that the Google AdWords Display exam is completely free. Also, it is important to note that your certificate will only be valid for one year. So, when this period elapses, you will need to recertify by retaking the test.
Studying for the Google AdWords Display Exam: Here’s What to Know
To help you prepare for the test, the vendor itself provides detailed training paths to each of the domains included in the outline. They are available for free on Skillshop and assist one in gaining all the vital knowledge and skills. In general, the complete course will cover the following areas and concepts:
1. Growing your business with Google Ads
Regardless of the size of your business, Google Ads will always make it possible to connect with tens of thousands of customers at a go. This includes such crucial aspects as what the clients are looking for, where they want to go, or what they want to buy. This section will help you understand how you can get more clients and fulfill your business goals using Google Ads.
2. Identifying campaign types on Google Display Ads
There are so many approaches for meeting the set marketing goals but how to choose the most appropriate one according to certain situations and factors? After this training, you’ll better understand the significance of Display advertising using Google Display Ads and will find out more information about different campaign types.
3. Reaching users on Google Display Ads
This course will help you get aware of several types of targeting options that exist in a Google Display Ads campaign. Also, you will understand the tips used to choose the best option that will help you achieve your primary marketing objectives.
4. Increasing efficiency using automated bidding
Many businesses will agree that setting the precise bid is one of the toughest processes you will ever perform in a business. And that’s what this course is all about. Here, you will get crucial information on different automated bidding strategies provided by Google such as Smart Bidding which is vital to help you satisfy your marketing objectives effortlessly.
5. Delivering the right message on Google Display Ads
From the name, this section and its learning path will focus on the best ways to send the right message to exact users. Of course, this will involve an overview of the most suitable ad formats that you can use for a Google Display Ads campaign.
6. Increasing conversions using Performance Planner
Lastly, this section of the training will help you learn different planning options that are necessary to improve performance. Currently, it involves the Performance Planner, which is Google’s most recent planning tool that can be used in Google Ads. Usually, the goal here is to help maximize the outcome that you can achieve using the Google Ads investment.
Best Revision Books
- Mastering Google AdWords 2020: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics)
The author of this book, Noah Gray, perfectly understands that Google AdWords is an extremely important tool for revenue generation. Hence, he uses this self-study material to give a step-by-step guide on how to master this service. In general, this book has a total of 46 chapters which begin by defining Google AdWords before focusing on how the tool works, its pros and cons, components, the sign-up process, and account linking among other tasks. Also, this book will address the types of Ad campaigns, Ad groups, Ad creation, Google map linking, and audience creation just to mention a few. If you are struggling to get the perfect study material, this book fits the bill.
Usually, many learners buy this book on Amazon together with the following materials to enhance their preparation path:
- SEO 2021 Learn Search Engine Optimization with Smart Internet Marketing Strategies by Adam Clarke
- Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) by Perry Marshall
- Ultimate Guide to Google Ads
Written by recognized business strategist Perry Marshall, this book covers all the latest and crucial concepts one should know to pass the exam easily. These include updates on Big Data ads, Google Ads Express, automation with scripts, the use of remarketing lists for bidding strategies, and many more. In addition, the readers are provided with extra online materials that focus on choosing proper email service, setting up the new Google Ads account as well as the company’s website, and other important topics.
- Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (2021 Google Ads (AdWords))
With this new guide written by Jason McDonald, you will have an opportunity to learn about all the modern features relating to Google Ads since this resource involves information about 2021 updates. It contains both basic and advanced topics and thus helps every candidate to achieve proficiency. By reading it, you will learn more about how to select the most suitable keywords, what are the specifics of working with video ads, and how not to lose money when setting up the campaign. Moreover, you’ll know a huge variety of free tools to use to boost the benefits of your ads.
Final Thoughts
The Google AdWords Display Advertising exam gives you an opportunity to prove your skills needed to provide satisfying results based on Google campaigns and display strategies. It also earns you certification, thus opening doors to endless opportunities within the Google advertising field and putting you at the forefront of the latest developments in this niche. If you are keen to create effective strategies that help to achieve definite marketing goals, this test is the way to go. And now with so many training resources available online, becoming the next Google AdWords expert shouldn’t even be challenging.
Google AdWords Display Advertising practice test questions and answers, training course, study guide are uploaded in ETE Files format by real users. Study and Pass AdWords Display Advertising Google AdWords: Display Advertising certification exam dumps & practice test questions and answers are to help students.
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