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Google AdWords Video Advertising certification intends to help candidates showcase their skills in getting the needed results from Google Video and YouTube advertising solutions. This path suits all individuals with a zeal for new technologies and looking to show their mastery of YouTube stories and how they can use this information to reach new customers.
Certification Overview
Is there a better video-sharing platform than YouTube these days? We bet none gets closer to it and it is easy to see why. Moreover, now you can verify your competence in using this service by earning the Google Ads Video certificate. In summary, it recognizes a candidate’s ability to perform the following operations:
- Understanding how to accelerate brand performance with the help of YouTube’s value for advertisers, users, and creators.
- Leveraging YouTube audiences to deliver relevant ads to clients at any level of their purchase journey.
- Developing an effective strategy that employs YouTube video formats when growing awareness, driving action, and increasing consideration.
- Incorporating creatively designed strategies for displaying brand stories on YouTube that grab your customer’s attention.
- Using YouTube to propel direct response.
Exam Details
Leaners will have a maximum of 75 minutes to finish their Google AdWords Video Advertising certification test. This is a standalone exam that carries 50 multiple-choice questions with a passing score of 80% and above. Note that you can go for a 24-question self-check beforehand to assess your knowledge of the required topics.
The testing guidelines state that candidates must wait for at least 24 hours to retake the exam if they fail to pass it on the first try. By now, you should have known that the Google AdWords Video Advertising exam, just like most other Google AdWords tests is completely free. However, it will only serve you good for one year after which you will be required to update your skills by recertifying.
Studying for Your Exam
To access the Google AdWords Video Advertising preparation tools, visit the main certification page on Skillshop, which is Google’s official study partner and also the source of training materials. While many sites will claim to provide the most updated resources for certification exam preparation, it is always important to prioritize those materials that are offered by the vendor itself. For this exam, the learning paths that will help you crack it on the first attempt will focus on the skill areas discussed below:
- Discovering the value of YouTube
This is the shortest module associated with the Google AdWords Video Advertising test. During it, the candidates will confirm if they understand why advertisers, creators, and viewers pick YouTube over other platforms and what the most important benefits are.
- Connecting with your audience on YouTube
This part of the course is all about mastering audience operation on YouTube. With such knowledge, it’s easier to provide comprehensive advice on the best ways to reach potential clients throughout the purchase journey.
- Knowing video ad formats
Knowing video ad formats implies finding out the Google Video and YouTube portfolio ad formats and discovering how best they are aligned to satisfy your marketing goals.
- Exploring the creative essentials for YouTube
This module will help you understand how to captivate your audience’s attention using creative techniques that display effective brand stories on YouTube. This section is more of getting first-hand information on what may or may not work from the horses’ mouth.
- Understanding YouTube for action
This section provides detailed information about how to drive funnel actions on YouTube with the help of a variety of tools such as measurement strategies, TrueView for action format, and intent-based audiences.
Revision Book
Studying with revision books is a training method that many students would love. But, always be sure to get the right materials and only use the high-rated and proven resources. Such credible books that guarantee success in this exam are as follows:
- Mastering Google AdWords 2020: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics)
This book is written by Noah Gray to help candidates master all the topics they need to know about Google AdWords. Given its detailed nature, one may argue that it is the definitive guide to Google Ads and other similar concepts. It is available on Amazon and will help you cover fundamental concepts without breaking the bank.
The book stands out from the rest because of its comprehensive nature, good organization, and above all, painstaking coverage of the Google AdWords features. When training initially begins, this material will introduce you to the Google Ads, including the themes like what it is, how it works, its advantages and disadvantages, major parts, and account linking. The book has interesting topics and insightful concepts and before you even know it, you will have covered all the 46 chapters that are highlighted in the table of contents.
- How I Passed My Google Ads Video Certification Exam
Prepared by Trensvik Publications, this book helps one to save money, time, and nerves by preparing properly for the exam and thus boosting chances to pass it in one go. When reading it, you will learn more about the test-taking tips, which topics require more attention and should be learnt first, and why the exam might be difficult for you, along with clues on how to make those moments clearer and simpler. In addition, you’ll have a detailed insight into the exam process and time-management rules and tricks. Generally, it is one of the best options to choose to finalize your revision for the test.
Concluding Thoughts
Recently, Google has turned into one of the best vendors of reputable certifications and training courses that validate vital skills required to bring change in the IT landscape. With video advertising fast becoming one of the best marketing strategies adopted by large and small companies across the globe, the desire to work with competent individuals is bigger than ever before. So, if you have always wanted to reach a wider audience without breaking your wallet, getting the Google AdWords Video Advertising exam should be your priority for the new year. And the entire journey doesn’t have to be challenging, it only takes discipline, commitment, and hard work. You can jumpstart your training today by enrolling in the above-mentioned courses to give you a good grasp of the test details and a better chance to ace the exam effortlessly.
Google AdWords Video Advertising practice test questions and answers, training course, study guide are uploaded in ETE Files format by real users. Study and Pass AdWords Video Advertising Google AdWords: Video Advertising certification exam dumps & practice test questions and answers are to help students.
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